i like ellen. don’t get me wrong. she’s a great TV host. but now she’s starting her own record label! whaaa?

it is actually painful to watch her judge on american idol. her funny one-liners just can’t quite mask the fact that she has no music industry know-how. you can only say “you’re good” and “you’re bad” in so many ways, you know, before her critiques all start to sound the same.

so what’s she doing starting a label? called eleveneleven, ellen’s new label will work in collaboration with telepictures productions. she’s even got her first signed artist! the AMAZING youtuber greyson chance will debut under eleveneleven, with co-managers guy oseary and troy carter (who’ve managed madonna and lady gaga, respectively).

okay so she’s got the help. but can she pull this off? if it weren’t for the big-name backers, i don’t think ellen would stand a chance. thoughts?