it took me awhile to jump on the vampire train, and even still i’m wary of this far-reaching trend.
but, WOW. apparently these blood-suckers are doing good things for the economy! behold, the power of tweens.
we’re talking serious numbers here: over $7 billion total has been contributed to the entertainment industry via various vampire-themed avenues – $3 billion from films (the twilight saga, vampires suck), $1.6 billion from publishing (stephanie meyer’s twilight books), $600 million in merchandising and TV/DVDs bringing in $1.2 billion (true blood, vampire diaries).
julie plec, writer & exec producer of CW’s vampire diaries says of the craze:
“by starting with one simple mythological creature that’s been part of our literary universe for centuries, you can create a story that has it all: romance, horror, action, special effects, sex, epic love, wish fulfillment, romantic leading men, delicious bad-boy villains, female badasses, damsels in distress, death, monsters and, ultimately, the perfectly flawed hero who would give it all up if it meant they wouldn’t have to spend eternity alone. it doesn’t get more universal than that.”
looks like the vamps aren’t going anywhere!
the execs over at HBO should write a big ‘ole thank-you note to ‘twilight.’ mainly because viewership for the second season of the network’s vampire drama ‘true blood’ went up 157% from the previous year. ‘twilight,’ among other things, made vampires the cool new thing.