vampires good for the economy

it took me awhile to jump on the vampire train, and even still i’m wary of this far-reaching trend.

but, WOW. apparently these blood-suckers are doing good things for the economy! behold, the power of tweens.

we’re talking serious numbers here: over $7 billion total has been contributed to the entertainment industry via various vampire-themed avenues – $3 billion from films (the twilight saga, vampires suck), $1.6 billion from publishing (stephanie meyer’s twilight books), $600 million in merchandising and TV/DVDs bringing in $1.2 billion (true blood, vampire diaries).

julie plec, writer & exec producer of CW’s vampire diaries says of the craze:

“by starting with one simple mythological creature that’s been part of our literary universe for centuries, you can create a story that has it all: romance, horror, action, special effects, sex, epic love, wish fulfillment, romantic leading men, delicious bad-boy villains, female badasses, damsels in distress, death, monsters and, ultimately, the perfectly flawed hero who would give it all up if it meant they wouldn’t have to spend eternity alone. it doesn’t get more universal than that.”

looks like the vamps aren’t going anywhere!

bothered

words cannot express the hilarity of this jimmy fallon bit. the late-night host premiered his latest brainchild last night, a series of parodies called ‘robert is bothered.’ fallon imitates ‘twilight’ superstar robert pattinson in the sketch, and talks about things that bother him. he even got a little website up and running. 

complete with shag-a-licious hair and a thick british accent, fallon succeeds in bringing robert to life. have you ever seen a robert pattinson interview? he is just as charming as ever, but you can’t deny he acts just a little bit kooky.

in the video above, ‘robert’ talks about how he is bothered by discovery channel’s shark week because sharks, in some ways, mimic vampires. “sharks bite people when they smell blood,” he says. “sound familiar? oh yeah, wait, they’re like vampires. copy-cat fishes. copy-fishes!”

all i can say is i hope jimmy plans on making this a weekly segment. pattinson has spent all of his fame thus far being utterly adored – let’s poke fun at him a bit!

true hit

truebloodthe execs over at HBO should write a big ‘ole thank-you note to ‘twilight.’ mainly because viewership for the second season of the network’s vampire drama ‘true blood’ went up 157% from the previous year. ‘twilight,’ among other things, made vampires the cool new thing.

‘true blood’ centers around the love story of a human & a vampire – and all that that implies. while the first season won critical acclaim and even a golden globe (best actress, anna paquin), the viewership wasn’t quite there.  the first season of ‘true blood’ debuted to a disappointing 1.4 million.

and then came ‘twilight.’ after the release of the movie, ‘true blood’s’ fan base grew significantly. the premiere of the second season became the highest rated program for HBO since ‘the sopranos’. the drama drew a whopping 3.7 million viewers. and the good news doesn’t stop there. the complete first season was just released on dvd, & sales have already topped $35 million. ‘true blood’ and its blood-sucking vampirs are here to stay.